Tiffany Fremder serves as Chief Marketing Officer of Envu. With more than 20 years of marketing and leadership experience across multiple industries, she is known for driving growth, building brands, leading transformation, and championing customer-centered innovation
Tiffany began her career in the insurance sector, working in product management and internal consulting at Nationwide. She later earned her MBA from the University of South Carolina, completing part of her program in Vienna, Austria. Early global experiences—including studying abroad in France, an internship with European Parliament in Brussels, and working with the U.S. Senate Foreign Relations Committee—shaped her long-standing passion for international perspectives and cross-cultural collaboration.
She joined Bayer in 2009 as a CRM insights manager, bringing business and analytics expertise. Over the next decade, Tiffany held multiple positions of increasing responsibility across marketing, portfolio management and integration, including leadership roles during a major global acquisition and subsequent commercial integration. Her career took her to Germany and France, where she helped build global marketing capabilities and progressively shifted her focus to environmental science beginning in 2018.
At Bayer Environmental Science and later Envu, Tiffany has been instrumental in driving growth and demand, leading marketing teams across vegetation management, pest management, and other diverse markets. She spearheaded the launch of the Envu corporate identity in 2022 and continues to guide global marketing strategy across the company’s eight dedicated market segments.
As Chief Marketing Officer, Tiffany leads the global marketing organization in developing and executing strategies to manage the Envu portfolio and drive demand generation, customer acquisition and revenue growth. She views marketing as a strategic discipline grounded in deep customer understanding and insight generation. Leveraging the Envu 360° Innovation model, Tiffany and her team collaborate with leaders across the company to translate those insights into forward-looking solutions for customers worldwide.
A passionate advocate for diversity and women’s leadership, Tiffany serves as executive sponsor for the Envu “DRIVE” employee resource group focused on female leadership development. She frequently speaks on career growth, sponsorship versus mentorship, and the value of diverse perspectives in technical industries.