For immediate release:
enVu Names New Executive Vice President of Sales
Experienced, multifaceted advertising expert to expand sales operations
New York, NY, February 21, 2013—enVu, the leading out-of-home (OOH) interactive media company, today announced it has appointed Jim Farrell as EVP of Sales for its gestural interactive ad network.
"We are very excited to have such a well diversified expert in all facets of media sales to lead our sales team,” said Jimmy Abraham, Chief Operating Officer at enVu. “When it comes to digital out of home (DOOH), Jim’s experience and relationships in the industry is vital. It is exactly what we are looking for to sustain our growth strategy and increase market share in this space."
In his new role, Jim will be responsible for building and overseeing the sales efforts for enVu's five North American sales regions including Chicago, New York, Los Angeles, San Francisco and Detroit. Jim will focus on cultivating a successful sales and customer service team across the U.S. to ensure enVu’s high growth objectives are achieved.
“It’s an exciting time to join the enVu team as the company continues down a path of growth and innovation,” said Jim Farrell. “enVu is unlike any other mall DOOH network, because it not only provides an immersive experience that engages consumers, but it establishes deeper customer interactions with the ability to download videos, games and promotions to mobile devices. I see a lot of talent at enVu, and I’m thrilled to take on my new role and drive further growth.”
Prior to joining enVu, Jim was the VP of Sales with ABC' s Regional Sports and Entertainment Group. During his tenure with ABC, Jim oversaw the sales efforts for its DOOH networks including digital signage in Times Square, the McDonalds Channel, CMT Taxi Network, the 7-11 Network, Ski TV, and the Digital Outdoor Network. Jim also spent six years with Captivate Network as VP of Sales, North America where he oversaw the sales efforts in the United States and Canada.
Jim is a graduate of Iona College and currently resides in Connecticut.
enVu, a wholly-owned subsidiary of STRATACACHE, is an industry-leading media company based in New York City. Leveraging interactivity, mobile applications and social media networks in digital out-of-home (DOOH), enVu provides advertisers and brands with immersive experiences to target audiences, engage consumers and influence purchase decisions.